Search
 
 

Display results as :
 


Rechercher Advanced Search

Latest topics
» Bible Study
Sat Jul 15, 2017 3:26 pm by Admin

» So far......
Wed Feb 15, 2017 2:58 pm by Admin

» DreamAbode partners Lagos state ministry of housing on ‘Rent to own” scheme in making more youths landlords
Fri Jan 27, 2017 8:08 am by Admin

» Photo of the week
Fri Jan 27, 2017 7:55 am by Admin

» Great movie soundtracks
Tue Nov 29, 2016 3:44 pm by Admin

» Cake designs
Tue Nov 22, 2016 6:44 pm by Admin

» youtube karaoke
Wed Nov 16, 2016 9:16 pm by Admin

» Oldies Oldies Oldies
Wed Nov 16, 2016 6:25 pm by Admin

» Christian music
Wed Nov 16, 2016 6:23 pm by Admin

Navigation
 Portal
 DiscussionForums
 FAQ
 
November 2017
SunMonTueWedThuFriSat
   1234
567891011
12131415161718
19202122232425
2627282930  

Calendar Calendar

Shopmotion



Monopoly is putting real money in its board games

View previous topic View next topic Go down

Monopoly is putting real money in its board games

Post  Admin on Tue Feb 03, 2015 7:57 pm

In a move wonderfully reminiscent of Charlie and the Chocolate Factory, Hasbro France announced that it will place actual euros into Monopoly sets to honor the iconic board game’s 80th anniversary.

Eighty of the 30,000 special anniversary sets sold in France will contain real money. One “jackpot” set will have all its game notes replaced with real ones—good for €20,580 ($23,513). Ten sets will contain €300 ($343) and the 69 other sets will have €150 ($171).

According to Newsweek, the scheme was hatched when Hasbro France conducted a survey to see what customers wished to find in their Monopoly boxes. Unsurprisingly, the most popular answer was “real money.”

Monopoly is the world’s best selling board game, making over $400 million a year for Hasbro, according to data compiled by Euromonitor. The game, sold in 114 countries and translated into 47 different languages, has been bought over 275 million times and played by approximately a billion people, according to the company. Quartz reached out to Hasbro about whether it plans to extend the promotion in other countries and will update this post with any response.

Sniffing out the winning boxes won’t be easy. Patrice Wimmer, a bailiff tasked with handling the money, told Agence France-Presse that the boxes with real money weigh the same as the normal ones. “The difference is marginal, unless you turn up at the shop with precision scales,” he said.

However, the boxes with real money expanded slightly, according to Hasbro, because the real bills are thicker than Monopoly notes. Hasbro says this was an unforeseen complication, but it’s one that could drive more sales, if consumers start buying up special edition sets in the hopes that they’ve spotted a slightly expanded box.

This isn’t Hasbro’s first foray into experiential marketing. In 2013, the company saw an increase in sales after it allowed customers to vote in a Facebook poll for a new token piece. Fans elected to replace the iron token with a cat token, because the internet.


http://www.msn.com/en-us/money/companies/monopoly-is-putting-real-money-in-its-board-games/ar-AA8Wpqb

Admin
Admin

Posts : 2061
Join date : 2008-07-18

http://lagosisland.forumotion.net

Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum