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As middle class grows, global brands hit Nigeria

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As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 8:09 am
















Inside this 1950s-style American diner, waitresses softly sing along to Aretha Franklin as they sling hamburgers and whip up milkshakes. The jukebox belts out Ritchie Valens as a customer wearing a Muslim prayer cap and flowing blue robes ambles in.
This isn't the U.S., where the kitsch restaurant chain Johnny Rockets has several hundred locations, but instead Nigeria, where foreign companies have hesitated to invest because of logistical challenges, poor electricity and government corruption.



Now, however, as Nigeria's middle class grows along with the appetite for foreign brands in Africa's most populous nation, more foreign restaurants and lifestyle companies are entering the country. And the draw on Nigerians' new discretionary spending has also put new expectations on providing quality service in a nation where many have grown accustomed to expecting very little.
"It really is impressive to go out to places and see places filled with everybody from all different walks of life," said Christopher Nahman, the managing director at the Johnny Rockets in Nigeria's largest city, Lagos. "Nigerians are a very aspirational society also.
Even somebody who it might be really kind of a burden on them financially, they will still do it to just have that experience.
"It's very encouraging moving forward because that's what you need to sustain an economy. ... There's no going back."


The majority of those who live in Nigeria, home to more than 160 million people, live in poverty. Just more than 60 percent of Nigerians earn the equivalent of less than $1 a day, according to a 2012 study published by the country's National Bureau of Statistics. For decades, only tiny sliver of the population either involved in the country's oil industry or its government roundly criticized for corruption had access to wealth.


The end of military rule in 1999 saw the country's economy slowly open up, with new professional jobs being added in banks and the rapidly growing mobile phone market. That gave birth to Nigeria's rapidly growing middle class, whose members earn about $480 between $645 a month and represent nearly a quarter of the country's population, according to a September 2011 study by investment firm Renaissance Capital.

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 8:09 am

Over time, those figures started to attract businesses who previously hadn't been working in Nigeria. In retail, South African firms have flocked into Nigeria, finding places in the new malls being opened around Lagos. MassMart Holdings Ltd., of which Wal-Mart Stores Inc. of Bentonville, Arkansas, owns a controlling stake, has its Game department there. Supermarket chain Shoprite Holdings Ltd., considered a budget grocer at home in South Africa, draws a more-upscale crowd in Nigeria, where most still shop for food in open-air markets.


The market has drawn U.S. restaurant chains as well. KFC, owned by Louisville, Kentucky-based Yum Brands Inc., has seen a rapid expansion across Nigeria, with 17 restaurants opening across southwest Nigeria. Domino's Pizza Inc. of Ann Arbor, Michigan, recently had a franchisee open two locations in Lagos as well. Even ice cream seller Cold Stone Creamery of Scottsdale, Arizona, has opened to offer scoops and waffle cones to take the edge off of Nigeria's sweltering heat.


At Johnny Rockets, which sits on Lagos' swanky business-hub Victoria Island across the street from a major hotel frequented by foreigners and dignitaries, the restaurant has a velvet-roped waiting area in the parking lot. Inside, the stainless steel kitchen gleams and customers watch, often with open-mouth fascination, as workers dance each hour to "Hippy Hippy Shake" or another classic song.


The menu of burgers, fries and onion rings has the Nigerian addition of jollof rice, a spicy staple of tables throughout the country. Others coming in have followed — including Domino's, which puts it atop a specialty pizza for the Nigerian market. However, most come for a taste of something different.

That luxury does come at a steep price. A double bacon cheeseburger sells for 3,500 naira, the equivalent of about $22. A vanilla milkshake is 1,800 naira, or $11.25. Yet the service does come with a smile, a song and a bit of spectacle often missing in Nigeria, where customer service can quickly degenerate into exasperated shouts and curses at blank-eyed employees.
"This, obviously, is not an everyday place," said Mimi Ade-Odiachi, a landscape and garden designer dining there recently with a friend. "It's a once in a while, I want to celebrate something small in my life" place.

Despite the possible profits, challenges still remain for these companies. Stores must rely on diesel generators for electricity, as Nigeria's state-run power remains epileptic at best and blackouts can last days. Having adequate supply chains also can prove to be a challenge, as some Nigerian suppliers don't immediately meet Western standards and backlogs at the country's major port in Lagos can be weeks at a time. Corruption also remains rampant at government and regulatory agencies, analysts and private businesses acknowledge, making operating legally with proper accreditation even more difficult.

Still, there's money to be made now and perhaps even more in the future if Nigeria's economy continues to grow along with a burgeoning middle class looking for an escape from the grind of life in the country.

"People don't feel like they're in Nigeria when they come," said Andrew Nahman, a director at Johnny Rockets. "Not necessarily that they have to get away from Nigeria, but it's a different experience all together."

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 8:15 am


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All-American Johnny Rocket opens first restaurant in Nigeria

Post  Admin on Wed Mar 06, 2013 8:15 am






Last edited by Admin on Sat Jun 29, 2013 11:12 am; edited 3 times in total

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 8:16 am

The new 2,600-square-foot restaurant is the first of five Johnny Rockets franchise partner Christopher Nahman plans to develop in Nigeria over the next seven years.

The restaurant has seating for approximately 85 people. Along with hotel guests and meeting attendees, the restaurant’s flavorful fare and fun dining ambiance aims to attract local residents and visitors to this exclusive community.

“Nigerians have long craved American products,” explained Nahman, whose family’s company, Nahman Construction Company Ltd., has specialised in high-end residential, commercial and government projects in Nigeria since 1969.

The new Victoria Island Johnny Rockets restaurant offers tasty all-American fare along with regional favorites. Jollof Rice and Fried Rice have been added to appeal to local palates.

“As the most populous country in Africa, Nigeria represents a tremendous opportunity for our iconic, all-American brand,” said Steve Devine, President of Johnny Rockets International.

Johnny Rockets’ new Victoria Island restaurant is the first of several restaurants planned in Africa, including future restaurants in Morocco, Tunisia and Libya.


http://www.timeslive.co.za/africa/2012/12/14/all-american-johnny-rocket-opens-first-restaurant-in-nigeria

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 8:26 am





In this photo taken Sunday, Feb. 10, 2013 a worker prepares boxes at a Domino's pizza restaurant in Lagos, Nigeria. As Nigeria’s middle class grows along with the appetite for foreign brands in Africa’s most populous nation, more foreign restaurants and lifestyle companies are entering the country. And the draw on Nigerians’ new discretionary spending has also put new expectations on providing quality service in a nation where many have grown accustomed to expecting very little. ( AP Photo)

http://news.yahoo.com/photos/photo-taken-sunday-feb-10-2013-worker-prepares-photo-102927030.html

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 3:22 pm


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 3:32 pm


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 3:33 pm

lekki



Last edited by Admin on Wed Mar 06, 2013 3:34 pm; edited 1 time in total

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 3:33 pm


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Wed Mar 06, 2013 3:36 pm


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 10:47 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 10:49 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 10:50 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 10:51 am


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South Africa Ocean Basket berths in Nigeria

Post  Admin on Sat Jun 29, 2013 11:14 am

More South African companies are finding Nigerian market attractive as Ocean Basket, a South African favourite family seafood restaurant has berth in Lagos under a franchise arrangement.

It is expected that the entrance of the quick service restaurant will increase competition in the industry which has players such as Tasty Fried Chicken, Chicken Republic, KFC, MR Biggs and others, but Ocean Basket said it is coming with a new service offering as it is concentrating on sea foods.

The menu was said to includes a wide range of Mediterranean starters, main courses of superb fresh fish, including calamari, line fish, hake, and prawns, all served with chips, rice, stir-fried vegetable or salad. There are also platters and combinations of seafood treats to share and feast on. As for the sushi menu, it includes all the popular options - sushi/nigiri, sashimi, maki, hand rolls, fashion sandwiches, rainbow rolls, California rolls, a sashimi platter and a salmon platter.

Kayode Olu Martins the managing director of Ocean Basket at the unveiling of the Lagos office last week said that “If you happen to be in Victoria Island, Nigeria, you’ll be surprised and delighted to find a new Ocean Basket restaurant nestling in Africa’s most populous country, with its 160 million people. Ocean Basket is adding a South African touch to this vibrant, colourful, and exotic country, which has one of the world’s fastest-growing economies and is, indeed, among the most exciting countries on the planet”.

Martins also expressed his profound joy when he said Ocean Basket is a dream of five years but has been made reality. He also implored families and friends to come and have a swell time at the restaurant.

Going down the memory lane Pedro Mesanberto explained that Ocean Basket is rapidly expanding worldwide, with almost 190 restaurants in Asia, Middle East and Africa.

The new franchise restaurant has a massive 250 seat capacity that offers a choice of inside or outside terrace and garden seating. It warms the family ambiance that heightens dining experience and appreciates the convenience of the on-site parking.

It was also promised at the launch by Pedro that Ocean Basket Nigeria will deliver world-class and exotic seafood at really affordable prices, backed by the usual superb service. “The full complement of staff received training to the world-class standards expected at any of the nearly 190 Ocean Basket restaurants worldwide, at the franchise headquarters in Johannesburg, South Africa” he explained.

As a socially responsible company, Ocean Basket Nigeria has created direct and indirect employment to over 50 Nigerians and this number will increase with every new restaurant opening in other parts of the city, including Abuja Federal capital territory of Nigeria said the MD.


http://www.businessdayonline.com/NG/index.php/markets/companies-and-market/44183-south-africa-ocean-basket-berths-in-nigeria

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Sea Food Restaurant Chain Opens In Nigeria

Post  Admin on Sat Jun 29, 2013 11:16 am

VENTURES AFRICA- South African sea food restaurant, Ocean Basket has sealed a franchise arrangement to open its 154th outlet in Nigeria’s highbrow residential and commercial area – Victoria Island, Lagos.

The new restaurant has a massive 250 seat capacity that offers a choice of inside or outside terrace and garden seating. It warms the family ambiance that heightens dining experience and appreciates the convenience of the on-site parking.

Unlike other Quick Service Restaurant (QSR) in Nigeria, Ocean basket plans to dish out only sea foods. The new entrant service will therefore increase competition among Quick Service Restaurant (QSR) owners in the country.

Ocean basket menu includes wide range of Mediterranean starters, main courses of superb fresh fish, including calamari, line fish, hake, and prawns, all served with chips, rice, stir-fried vegetable or salad. There are also platters and combinations of seafood treats to share and feast on. As for the sushi menu, it includes all the popular options – sushi/nigiri, sashimi, maki, hand rolls, fashion sandwiches, rainbow rolls, California rolls, a sashimi platter and a salmon platter.

According to Ocean Basket Nigeria Managing Director (MD), Kayode Olu Martins at the unveiling of the Lagos, “Ocean Basket is adding a South African touch to this vibrant, colourful, and exotic country (Nigeria), which has one of the world’s fastest-growing economies and is, indeed, among the most exciting countries on the planet.”

“As a socially responsible company, Ocean Basket Nigeria has created direct and indirect employment to over 50 Nigerians and this number will increase with every new restaurant opening in other parts of the city, including Abuja Federal capital territory of Nigeria,” he said.

Ocean Basket is rapidly expanding worldwide, with almost 190 restaurants in Asia, Middle East and Africa including a 80-seat restaurant in the popular resort of Paphos on the Mediterranean island of Cyprus.


http://www.ventures-africa.com/2012/09/sea-food-restaurant-chain-opens-in-nigeria/

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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 11:17 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 11:18 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 11:21 am


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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 11:24 am














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Re: As middle class grows, global brands hit Nigeria

Post  Admin on Sat Jun 29, 2013 11:27 am


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