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Don Simon commences juice production in Nigeria

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Don Simon commences juice production in Nigeria

Post  Admin on Wed Feb 13, 2013 11:29 am

Ekulo International Limited and J. Garcia Carrion S.A of Spain, the franchise owners of Don Simon juice and wine products have reintroduced Nigeria's once favourite and choice drink, Don Simon, to the Nigerian market.

This time, the brand is not coming as a traded brand but as one manufactured in the country.

The brand used to dominate the Nigerian market before a ban was imposed on fruit juice importation in 2002, Ekulo and the Spanish brand owners said.

At the media inauguration of the brand in Lagos, the two companies announced that Don Simon was now being produced in Nigeria with NAFDAC registeration.

The brand owners said they were optimistic that the product would become an integral part of country's daily nutritional requirements.

A statement by the two firms said, "The merit to revive Don Simon fruit juice goes to Ekulo International Limited who, in conjunction with brand owners, J. Garcia Carrion S.A of Spain, has clutched the challenge to establish the brand on the par with its global image. Don Simon fruit juice is recognised world over, in more than 155 countries.

"Ekulo International Limited is a part and parcel of Nigeria and has been committed to provide quality consumer products at very affordable prices for over three decades. On the other hand, J. Garcia Carrion S.A is the Spanish giant who has been in existence since 1890."

The new Don Simon is currently available in one liter brick pack with three variants- Multifruta, Orange, and Pineapple. The Apple variant would soon join the portfolio, the statement said.

According to the statement, the raw material used in producing the juice in Nigeria is sourced from its plant in Spain. Therefore, the juice is sculptured with carefully nurtured and selected natural fruits.


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