Search
 
 

Display results as :
 


Rechercher Advanced Search

Latest topics
» Bible Study
Sat Jul 15, 2017 3:26 pm by Admin

» So far......
Wed Feb 15, 2017 2:58 pm by Admin

» DreamAbode partners Lagos state ministry of housing on ‘Rent to own” scheme in making more youths landlords
Fri Jan 27, 2017 8:08 am by Admin

» Photo of the week
Fri Jan 27, 2017 7:55 am by Admin

» DF Nigerian Food Truck, New York
Mon Jan 02, 2017 11:48 am by Admin

» Great movie soundtracks
Tue Nov 29, 2016 3:44 pm by Admin

» Cake designs
Tue Nov 22, 2016 6:44 pm by Admin

» youtube karaoke
Wed Nov 16, 2016 9:16 pm by Admin

» Oldies Oldies Oldies
Wed Nov 16, 2016 6:25 pm by Admin

Navigation
 Portal
 DiscussionForums
 FAQ
 
September 2017
SunMonTueWedThuFriSat
     12
3456789
10111213141516
17181920212223
24252627282930

Calendar Calendar

Shopmotion



Despite US woes, Twinkies reign supreme on the Nile

View previous topic View next topic Go down

Despite US woes, Twinkies reign supreme on the Nile

Post  Admin on Wed Nov 21, 2012 2:53 pm

Worried about the fate of those moist yellow sponge cakes with a creamy white center? Look no further. Twinkies still reign supreme in the land of pharaohs.

On Friday, the iconic manufacturer of Twinkies, Ding Dongs and Wonder Bread closed 33 factories and announced plans to lay off 18,500 workers over an acrimonious labor dispute. Hostess was headed to U.S. Bankruptcy Court in New York on Wednesday, seeking permission to liquidate its business.

But in Egypt – and most other Arab countries – Twinkies are popular treats that sell themselves.

Twinkies and Ho Hos are so popular that the local producer, Edita, no longer bothers to advertise and the treats still bring in a sweet 47 percent of the company's profit. Edita markets to the Arab Gulf, Yemen, Iraq, Syria, Jordan and Lebanon and is expanding to other countries.

"It is our top seller. Everybody buys it!" said Mohamed Sarwat, who works at the Mecca Market in Ismailia, Egypt, where Twinkies have pride of place behind the counter.


Twinkies are considered better than most of the locally produced packaged cakes and have the cachet of being a real American product made with high-quality imported ingredients. They taste like the real deal, if a little less spongy than their U.S. counterparts. That can't be said for fudgy tasting Boreos, a not-quite-ready-for-prime-time Egyptian knock-off of Oreos.

Twinkies are a favorite of school children in Egypt. The cushiony confections sell for an affordable 7 cents in school cafeterias and for 14 cents in stores. Imported snacks of a similar kind can run up to five times as much.

The local producer of Twinkies is suffering none of the ills faced by Hostess in the U.S. and its production is continuing as planned, a source close to Edita told NBC News. Since the ingredients for Twinkies are imported from outside the U.S. and are produced locally, Egyptian addicts should be able to look forward to that little foil-wrapped piece of comfort well into the future.

msnbc news

Admin
Admin

Posts : 2063
Join date : 2008-07-18

http://lagosisland.forumotion.net

Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum